城市营销与城市竞争力

Translated title of the contribution: City Marketing and City Competitiveness

Xiaolin Dong, Jingping Zhu

Research output: Contribution to journalArticlepeer-review

Abstract

Owing to global competition, economy transformation, technology renovation,etc.,city as a leading development subject is facing the problem of promoting its strength and competitiveness. City marketing can effectively support
and promote city image and strongly attract the potential market (enterprises, FDI, tourists etc.), and then promote city′s economic development and its competitiveness. City marketing should concentrate on city classification, image
design, government role, foundational establishment and citizen character etc., and finally promote city′s continuous development.
Translated title of the contributionCity Marketing and City Competitiveness
Original languageChinese (Simplified)
Pages (from-to)59-63
Number of pages5
Journal广东商学院学报
Issue number04
Publication statusPublished - 2007

Keywords

  • city
  • city marketing
  • competitiveness

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