Gherman's anti-aesthetic

Research output: Contribution to journalArticle

Abstract

Who will deliver us from the unexpected restoration of the reign of beauty and its disreputable ideology, aesthetic philosophy? [1] In a society in which the near-total commodification of the world, linked with the already looming world market, can be glimpsed, beauty is no longer a momentary relief from ‘interest’ (Kant’s word for business and its rationale) but rather the law of the land. For the existential support of universal commodification, even when we try, as so many have done, to grasp it psychologically, was aestheticization always. One may see it as an addiction, halfway between drugs or pornography and the mania of the pathological collector; but then the only, rather pitiful treatment turns out to be that ‘diet cure of images’ called for by Baudrillard—or in Susan Sontag’s formulation, an ‘ecology’ of images. [2] An outright ban on advertising might be more effective, acknowledging the role that images and the visual as such play in the epidemic (witness Debord’s attack on the unreality propagated by the ‘spectacle’, which he seems to have conflated with narrative itself).
Original languageEnglish
Article number11
Pages (from-to)95
Number of pages105
JournalNew Left Review
Issue numberno.97
Publication statusPublished - Jan 2016

Fingerprint

beauty
aesthetics
role image
pornography
world market
ban
addiction
witness
restoration
ecology
ideology
drug
narrative
Law
philosophy
Society

Cite this

Gherman's anti-aesthetic. / Jameson, Fredric.

In: New Left Review, No. no.97, 11, 01.2016, p. 95.

Research output: Contribution to journalArticle

Jameson, F 2016, 'Gherman's anti-aesthetic', New Left Review, no. no.97, 11, pp. 95.
Jameson, Fredric. / Gherman's anti-aesthetic. In: New Left Review. 2016 ; No. no.97. pp. 95.
@article{711d4ad2b37342cd86a7e66faafcde94,
title = "Gherman's anti-aesthetic",
abstract = "Who will deliver us from the unexpected restoration of the reign of beauty and its disreputable ideology, aesthetic philosophy? [1] In a society in which the near-total commodification of the world, linked with the already looming world market, can be glimpsed, beauty is no longer a momentary relief from ‘interest’ (Kant’s word for business and its rationale) but rather the law of the land. For the existential support of universal commodification, even when we try, as so many have done, to grasp it psychologically, was aestheticization always. One may see it as an addiction, halfway between drugs or pornography and the mania of the pathological collector; but then the only, rather pitiful treatment turns out to be that ‘diet cure of images’ called for by Baudrillard—or in Susan Sontag’s formulation, an ‘ecology’ of images. [2] An outright ban on advertising might be more effective, acknowledging the role that images and the visual as such play in the epidemic (witness Debord’s attack on the unreality propagated by the ‘spectacle’, which he seems to have conflated with narrative itself).",
author = "Fredric Jameson",
year = "2016",
month = "1",
language = "English",
pages = "95",
journal = "New Left Review",
issn = "0028-6060",
publisher = "New Left Review Subscriptions",
number = "no.97",

}

TY - JOUR

T1 - Gherman's anti-aesthetic

AU - Jameson, Fredric

PY - 2016/1

Y1 - 2016/1

N2 - Who will deliver us from the unexpected restoration of the reign of beauty and its disreputable ideology, aesthetic philosophy? [1] In a society in which the near-total commodification of the world, linked with the already looming world market, can be glimpsed, beauty is no longer a momentary relief from ‘interest’ (Kant’s word for business and its rationale) but rather the law of the land. For the existential support of universal commodification, even when we try, as so many have done, to grasp it psychologically, was aestheticization always. One may see it as an addiction, halfway between drugs or pornography and the mania of the pathological collector; but then the only, rather pitiful treatment turns out to be that ‘diet cure of images’ called for by Baudrillard—or in Susan Sontag’s formulation, an ‘ecology’ of images. [2] An outright ban on advertising might be more effective, acknowledging the role that images and the visual as such play in the epidemic (witness Debord’s attack on the unreality propagated by the ‘spectacle’, which he seems to have conflated with narrative itself).

AB - Who will deliver us from the unexpected restoration of the reign of beauty and its disreputable ideology, aesthetic philosophy? [1] In a society in which the near-total commodification of the world, linked with the already looming world market, can be glimpsed, beauty is no longer a momentary relief from ‘interest’ (Kant’s word for business and its rationale) but rather the law of the land. For the existential support of universal commodification, even when we try, as so many have done, to grasp it psychologically, was aestheticization always. One may see it as an addiction, halfway between drugs or pornography and the mania of the pathological collector; but then the only, rather pitiful treatment turns out to be that ‘diet cure of images’ called for by Baudrillard—or in Susan Sontag’s formulation, an ‘ecology’ of images. [2] An outright ban on advertising might be more effective, acknowledging the role that images and the visual as such play in the epidemic (witness Debord’s attack on the unreality propagated by the ‘spectacle’, which he seems to have conflated with narrative itself).

M3 - Article

SP - 95

JO - New Left Review

JF - New Left Review

SN - 0028-6060

IS - no.97

M1 - 11

ER -