论大学生就业中的自我营销

Translated title of the contribution: On the Self-marketing of Graduates in Seeking Jobs

Xiaolin Dong, 姚 微

Research output: Contribution to journalArticle

Abstract

It is necessary for the college students to bring the idea of Marketing into their job-hunting. To find a good job, the graduates must market themselves effectively, by making best use of the strategy and 4P theory based on the survey of job market. This will then improve their own quality and sharpen their competitive edge. Overall, developing the sense of marketing will help the graduates improve their responsibility while they are working for the society.marketing
Translated title of the contributionOn the Self-marketing of Graduates in Seeking Jobs
Original languageChinese (Simplified)
Pages (from-to)71-74
Number of pages4
Journal广东外语外贸大学学报
Issue number04
Publication statusPublished - 2010

Keywords

  • marketing
  • self-marketing
  • job market

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