我国特许经营发展现状与推进对策

Translated title of the contribution: Present Situation of the Franchise Management in China and Countermeasures for Its Development

Research output: Contribution to journalArticle

Abstract

Franchise management is a kind of modern form of commerce.Its essence is the transfer of knowledge property right of incorporeal assetssuch as the patent, trademark and special technology.Franchise management develops rapidly in China because of its distinctive advantages.But on the whole, the development of franchise management in China is still in the beginning stage now and there are many problems in it to be solved.
Original languageChinese (Simplified)
Pages (from-to)1-6
Number of pages6
Journal南京经济学院学报
Issue number02
Publication statusPublished - 2001

Fingerprint

right of property
patent

Keywords

  • franchise management
  • knowledge property right
  • chain enterprises
  • incorporeal assets

Cite this

我国特许经营发展现状与推进对策. / Li, Bingyan.

In: 南京经济学院学报, No. 02, 2001, p. 1-6.

Research output: Contribution to journalArticle

@article{accff8adf1c342b48b980ffc79e67204,
title = "我国特许经营发展现状与推进对策",
abstract = "特许经营是一种现代商业形式 ,它的实质是专利、商标、专有技术等无形资产的知识产权的转让。特许经营传入我国为时不久 ,但发展迅速 ,因为它具备不少独特的优势。但从总体上看 ,我国的特许经营还只是处于起步阶段 ,尚存在不少有待解决的问题。",
keywords = "特许经营, 知识产权, 连锁企业, 无形资产, franchise management, knowledge property right, chain enterprises, incorporeal assets",
author = "Bingyan Li",
year = "2001",
language = "Chinese (Simplified)",
pages = "1--6",
journal = "南京经济学院学报",
issn = "1672-6049",
number = "02",

}

TY - JOUR

T1 - 我国特许经营发展现状与推进对策

AU - Li, Bingyan

PY - 2001

Y1 - 2001

N2 - 特许经营是一种现代商业形式 ,它的实质是专利、商标、专有技术等无形资产的知识产权的转让。特许经营传入我国为时不久 ,但发展迅速 ,因为它具备不少独特的优势。但从总体上看 ,我国的特许经营还只是处于起步阶段 ,尚存在不少有待解决的问题。

AB - 特许经营是一种现代商业形式 ,它的实质是专利、商标、专有技术等无形资产的知识产权的转让。特许经营传入我国为时不久 ,但发展迅速 ,因为它具备不少独特的优势。但从总体上看 ,我国的特许经营还只是处于起步阶段 ,尚存在不少有待解决的问题。

KW - 特许经营

KW - 知识产权

KW - 连锁企业

KW - 无形资产

KW - franchise management

KW - knowledge property right

KW - chain enterprises

KW - incorporeal assets

M3 - 文章

SP - 1

EP - 6

JO - 南京经济学院学报

JF - 南京经济学院学报

SN - 1672-6049

IS - 02

ER -